Pre-Opening Lead Gen
Build a list of interested customers before your doors open.
First 90 Days: Bookings
Drive paid bookings, starting just before your doors open.
Results over time
Cumulative leads before opening, then cumulative bookings by platform after opening. The dashed line tracks total spend.
Where the budget goes
Total investment by phase and platform.
Results by month
Everything before opening day, then each 30-day month after.
Bookings by platform
Share of booking campaign results from each platform.
What if costs change?
Bookings your purchase budget produces across a range of blended costs per booking. The dot is your current plan.
What our locations have seen
Actual cost per result from recent openings: the pre-opening lead campaign, then the first 90 days of booking campaigns.
Established market: 4+ locationsEmerging market: 2nd or 3rd location in marketNew market: first location in the area
| Location | Meta cost / lead | Meta cost / booking | Google cost / booking | Total cost / booking |
|---|---|---|---|---|
Blank data may represent an irregular strategy decision, an incomplete campaign, or a tracking abnormality.
Plan breakdown
Every number behind the charts.
| Campaign | Runs | Daily budget | Total spend | Cost / result | Results |
|---|---|---|---|---|---|
| Total |
Estimates only. Day 0 is opening day. Results assume spend and results are paced evenly each day. Real campaigns typically ramp up over the first 1–2 weeks as the platforms learn, and costs vary by market, season and creative.